{"id":923,"date":"2019-09-30T18:02:36","date_gmt":"2019-09-30T16:02:36","guid":{"rendered":"https:\/\/blogs.futura-sciences.com\/lehning\/?p=923"},"modified":"2019-10-15T14:31:05","modified_gmt":"2019-10-15T12:31:05","slug":"la-mesure-de-laffinite-et-des-emotions","status":"publish","type":"post","link":"https:\/\/blogs.futura-sciences.com\/lehning\/2019\/09\/30\/la-mesure-de-laffinite-et-des-emotions\/","title":{"rendered":"La mesure de l’affinit\u00e9 et des \u00e9motions"},"content":{"rendered":"

La logique publicitaire de certains sites de rencontre est simple\u00a0: l\u2019harmonie dans un couple est question d\u2019affinit\u00e9s !<\/em> Certes mais comment la mesurer\u00a0? Les sites en question le font au moyen de tests psychologiques o\u00f9 il faut r\u00e9pondre \u00e0 des questions sur une \u00e9chelle de 7 ou de 10, l\u2019\u00e9talonnement \u00e9tant laiss\u00e9 \u00e0 la discr\u00e9tion de chacun. Les r\u00e9sultats sont surprenants, et n\u2019ont vraiment de valeur que pour les questions mat\u00e9rielles comme l\u2019\u00e2ge, le niveau d\u2019\u00e9tude, la consommation de tabac ou d\u2019alcool.<\/p>\n

La plus grande difficult\u00e9 de ces tests est qu\u2019ils sont fond\u00e9s sur la d\u00e9claration de l\u2019individu. Il est ainsi peu probable qu\u2019une personne cherchant une rencontre se dise infid\u00e8le, orgueilleux, querelleur, jaloux, etc. De m\u00eame, il sera bien difficile de conna\u00eetre son affectivit\u00e9 r\u00e9elle.<\/p>\n

La math\u00e9matique des \u00e9motions<\/h2>\n

L\u2019affectivit\u00e9 et le c\u00f4t\u00e9 \u00e9motionnel ont une grande importance dans les choix des personnes, par exemple pour l\u2019achat. La publicit\u00e9 en tient compte, et ne cherche pas \u00e0 utiliser des arguments rationnels. Les \u00e9motions y prennent leur place, et un constructeur automobile n\u2019a pas craint ce slogan\u00a0: soyez raisonnable, faites-vous plaisir<\/em>.<\/p>\n

C\u2019est pour cela que les \u00e9tudes marketing essayent d\u2019en tenir compte, mais comment les mesurer\u00a0? On peut le faire par des enqu\u00eates o\u00f9 les personnes remplissent des questionnaires. Elles \u00e9valuent alors elles-m\u00eames leur degr\u00e9 de plaisir ou de d\u00e9plaisir, de g\u00eane, d\u2019enthousiasme, etc. en face de tel ou tel produit, ou de telle ou telle exp\u00e9rience. Le r\u00e9sultat n\u2019est pas toujours fiable. On peut aussi essayer de prendre des mesures du pouls, ou autres, des consommateurs devant chaque situation. Cependant, les contraintes physiques, qu\u2019une telle m\u00e9thode implique, faussent les r\u00e9sultats. En g\u00e9n\u00e9ral, on d\u00e9compose les \u00e9motions possibles en positives et n\u00e9gatives, par exemple la joie, le plaisir et le bien-\u00eatre d\u2019un c\u00f4t\u00e9, l\u2019inqui\u00e9tude, la col\u00e8re et la d\u00e9ception de l\u2019autre. On demande alors \u00e0 l\u2019individu interrog\u00e9 de noter chacune de ces \u00e9motions de 1 \u00e0 7 (ou 10). Les r\u00e9sultats d\u2019une telle enqu\u00eate demandent \u00e0 \u00eatre interpr\u00e9t\u00e9s, ils ne peuvent fournir directement une note. Ils sont en fait destin\u00e9s \u00e0 trouver la cible d\u2019une publicit\u00e9. Dans ce cadre, ces mesures ont un sens. En d\u00e9duire une note, comme le font les sites de rencontre, est abusif. Le charme des \u00e9motions comme des sentiments est de ne pouvoir \u00eatre not\u00e9s.<\/p>\n","protected":false},"excerpt":{"rendered":"

La logique publicitaire de certains sites de rencontre est simple\u00a0: l\u2019harmonie dans un couple est question d\u2019affinit\u00e9s ! Certes mais comment la mesurer\u00a0? Les sites en question le font au moyen de tests psychologiques o\u00f9 il faut r\u00e9pondre \u00e0 des questions sur une \u00e9chelle de 7 ou de 10, l\u2019\u00e9talonnement \u00e9tant laiss\u00e9 \u00e0 la discr\u00e9tion … Continuer la lecture de La mesure de l’affinit\u00e9 et des \u00e9motions<\/span> →<\/span><\/a><\/p>\n","protected":false},"author":12,"featured_media":925,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_links_to":"","_links_to_target":""},"categories":[29,98],"tags":[356,357,355],"class_list":["post-923","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-maths-2","category-viequotidienne","tag-affinite","tag-emotions","tag-sites-de-rencontre"],"yoast_head":"\nLa mesure de l'affinit\u00e9 et des \u00e9motions, par Herv\u00e9 Lehning<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blogs.futura-sciences.com\/lehning\/2019\/09\/30\/la-mesure-de-laffinite-et-des-emotions\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"La mesure de l'affinit\u00e9 et des \u00e9motions, par Herv\u00e9 Lehning\" \/>\n<meta property=\"og:description\" content=\"La logique publicitaire de certains sites de rencontre est simple\u00a0: l\u2019harmonie dans un couple est question d\u2019affinit\u00e9s ! Certes mais comment la mesurer\u00a0? Les sites en question le font au moyen de tests psychologiques o\u00f9 il faut r\u00e9pondre \u00e0 des questions sur une \u00e9chelle de 7 ou de 10, l\u2019\u00e9talonnement \u00e9tant laiss\u00e9 \u00e0 la discr\u00e9tion … Continuer la lecture de La mesure de l’affinit\u00e9 et des \u00e9motions →\" \/>\n<meta property=\"og:url\" content=\"https:\/\/blogs.futura-sciences.com\/lehning\/2019\/09\/30\/la-mesure-de-laffinite-et-des-emotions\/\" \/>\n<meta property=\"og:site_name\" content=\"MATH'MONDE, le blog d'Herv\u00e9 LEHNING, agr\u00e9g\u00e9 de math\u00e9matiques\" \/>\n<meta property=\"article:published_time\" content=\"2019-09-30T16:02:36+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2019-10-15T12:31:05+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/blogs.futura-sciences.com\/lehning\/wp-content\/uploads\/sites\/13\/2019\/07\/LampeCardioideCorrig\u00e9e.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"580\" \/>\n\t<meta property=\"og:image:height\" content=\"773\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/blogs.futura-sciences.com\/lehning\/2019\/09\/30\/la-mesure-de-laffinite-et-des-emotions\/\",\"url\":\"https:\/\/blogs.futura-sciences.com\/lehning\/2019\/09\/30\/la-mesure-de-laffinite-et-des-emotions\/\",\"name\":\"La mesure de l'affinit\u00e9 et des \u00e9motions, par Herv\u00e9 Lehning\",\"isPartOf\":{\"@id\":\"https:\/\/blogs.futura-sciences.com\/lehning\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/blogs.futura-sciences.com\/lehning\/2019\/09\/30\/la-mesure-de-laffinite-et-des-emotions\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/blogs.futura-sciences.com\/lehning\/2019\/09\/30\/la-mesure-de-laffinite-et-des-emotions\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/blogs.futura-sciences.com\/lehning\/wp-content\/uploads\/sites\/13\/2019\/07\/LampeCardioideCorrig\u00e9e.jpg\",\"datePublished\":\"2019-09-30T16:02:36+00:00\",\"dateModified\":\"2019-10-15T12:31:05+00:00\",\"author\":{\"@id\":\"\"},\"breadcrumb\":{\"@id\":\"https:\/\/blogs.futura-sciences.com\/lehning\/2019\/09\/30\/la-mesure-de-laffinite-et-des-emotions\/#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/blogs.futura-sciences.com\/lehning\/2019\/09\/30\/la-mesure-de-laffinite-et-des-emotions\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\/\/blogs.futura-sciences.com\/lehning\/2019\/09\/30\/la-mesure-de-laffinite-et-des-emotions\/#primaryimage\",\"url\":\"https:\/\/blogs.futura-sciences.com\/lehning\/wp-content\/uploads\/sites\/13\/2019\/07\/LampeCardioideCorrig\u00e9e.jpg\",\"contentUrl\":\"https:\/\/blogs.futura-sciences.com\/lehning\/wp-content\/uploads\/sites\/13\/2019\/07\/LampeCardioideCorrig\u00e9e.jpg\",\"width\":580,\"height\":773},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/blogs.futura-sciences.com\/lehning\/2019\/09\/30\/la-mesure-de-laffinite-et-des-emotions\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Accueil\",\"item\":\"https:\/\/blogs.futura-sciences.com\/lehning\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"La mesure de l’affinit\u00e9 et des \u00e9motions\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/blogs.futura-sciences.com\/lehning\/#website\",\"url\":\"https:\/\/blogs.futura-sciences.com\/lehning\/\",\"name\":\"MATH'MONDE, le blog d'Herv\u00e9 LEHNING, agr\u00e9g\u00e9 de math\u00e9matiques\",\"description\":\"Comment comprendre le monde moderne sans culture math\u00e9matique ? 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